Winzip, and AOL use trial versions or a form of shareware to
market their software.
Why is shareware better than any other marketing method?
Shareware is a good way to market software. It allows
consumers to evaluate an application prior to making a
purchase decision. They can easily determine if it meets
their business or personal needs, which usually results to a
satisfied customer. In addition because shareware companies
are often small they can provide personalized service that
is not found in larger companies. Shareware also allows for
instant gratification, there is no need to wait for a
shipment. Consumers can download and use the software
immediately.
Freeware vs. Shareware.
As you know shareware is a marketing method for software.
Freeware is also a way of marketing software. However,
freeware is free so the developer does not ever request any
money. Shareware is free to distribute but cannot be used
for an unlimited amount of time, unless the developer is
paid. Freeware can be used an unlimited amount of time and
can be freely distributed; payment is not required. Many
developers use freeware to draw attention to their shareware
applications.
What is software piracy?
There are several kinds of software piracy. One kind of
software piracy is hacking into software and disabling the
copy protection. Software pirates then distribute or sell
the hacked software. The developer does not receive any
money for the software the hacker distributed. This is an
infringement on the developer’s copyright.
Another technique used by hackers is to illegally obtain a
registered copy of software. Pirates purchase the software
once and use it on multiple computers. Purchasing software
with a stolen credit card is another form of software
piracy. Unfortunately there are many kinds of software
piracy that has slowed the industry’s growth. In order for
developers to continue to develop software and provide
support the software needs to be profitable.
Registration Incentives.
A registration incentive sistema de remuneraciones is something that makes the person
using the shareware version of the software want to buy.
There are a number of incentives developers use to encourage
users to buy. One popular registration incentive is to limit
the time of the trial version. This is clever because then
the user can’t use the shareware version forever.